What is a blog? Why should I have one? What should I write about? How will I find time to write it?
There are all great questions. Let’s start with the basics.
Blog stands for “Web Log”, which is basically a diary in the form of a website. It can provide commentary on news, personal interests, showcase new work, or say just about anything. It can contain text, images, videos, links to other blogs, and messaging with other bloggers other via widgets.
Blog content is immediate, and refreshed often, as opposed to a “brochure” website which contains static information and is revised less often. A blog can be a part of your main website, and should be. Most blogs are interactive, allowing visitors to leave comments, giving them a voice, and giving you marketing information.
Technorati, the authority on blog reporting, lists the top 100 blogs here: http://technorati.com/blogs/top100
You should be blogging. Here’s why…
- Blogs give fresh content to visitors, keeping their interest.
- You are building valuable, relevant content on your website, adding SEO value.
- Other websites will link to your content if it is good, great for your rank.
- You can interact with your customers like never before.
- Search Engines love them. They provide fresh content for their users, are easy to index, and create interactivity.
The best way to build SEO value for your website is to add articles to your pages with a blog. Well-written, relevant-to-your-business content can add many more pages to your main website, be a database of information and establish YOU as an authority on a subject. Have your web designer design and set it up for you.
Write about what you know about. Too busy? Hire a writer, give them direction, and let them write regular postings for you. Consistency is key. Jump in and join the Blogosphere!
